AI-first · B2B · Supply chain · Logistics · Industrial
Marketing for the
companies that build,
move & ship.
Ironwood is a senior team that embeds with B2B and technology companies and runs growth end to end: strategy, demand, content, events, and AI-accelerated execution. Measured on revenue, not impressions.
$0→$1M
$1M in nine months · Fence Fanatics
3×
Revenue growth · Jarrett Logistics
$7M+
Venture raised · Meibel
StrategyDemand generationContent enginesTrade-show dominationAnswer-engine optimizationSupply chainLogisticsIndustrial techRevenue, not impressions
The AI-first model
Senior strategy, machine speed.
Big agencies sell you hours. We sell you outcomes, delivered by a small senior team multiplied by AI. You get enterprise-grade marketing at startup cost and velocity, and you get found in a world where buyers and their AI tools do the searching.
Research & positioning
Weeks of research, in days
AI-accelerated market, ICP, and competitor analysis sharpens your positioning fast, so campaigns start from insight, not guesswork.
Content & demand
A content engine that doesn't sound like a robot
Pages, campaigns, sequences, and SEO content produced at volume, kept on-voice by the people who own the strategy.
Experiment velocity
More tests, faster learning
More creative, more variants, tighter feedback loops across paid and organic. Small wins compound into durable growth.
Answer-engine optimization
Built to win AI search
When a buyer asks an AI assistant who to trust in your category, the answer should be you. We make sure it is.
We embed like an in-house team and operate like founders. One senior partner on your business every week, not a rotating cast of juniors learning on your budget.
ai-assistant · live
This is answer-engine optimization. Your buyers already search this way.
What we run
The full growth function, on one team.
Engage us as your whole marketing department, or for the piece you're missing. Most clients start with leadership and demand, then hand us the rest.
FMLFractional marketing leadership
A senior marketing partner in your weekly rhythm, owning strategy, priorities, and accountability without a full-time executive's cost.
→
DEMDemand generation
Google and LinkedIn paid media, full-funnel campaigns, and pipeline programs engineered to produce closed business, not vanity metrics.
→
BRDBrand & positioning
Messaging, narrative, and identity that make a technical, complex business clear and compelling to the people who buy it.
→
WEBWeb & conversion
Sites and landing pages built to load fast, rank, and convert. The difference between traffic and revenue.
→
AEOContent, SEO & AEO
Authority content and an optimization program tuned for both classic search and the new AI answer engines.
→
Signature capability
Outspent on the floor. Never outshone.
In B2B, the biggest deals still get made in person, out on the trade-show floor where your category lives. The giants buy their way in with seven-figure booths. We engineer our way in and walk off the floor with the better conversations. It's a craft we sharpened on the hardest floors in the industry, from Manifest to MODEX.
Category giantsSeven figures
Ironwood clientA fraction of it
Presence doesn't track budget. It tracks strategy.
▸ Pre-show demand & meeting booking
▸ Booth & presence strategy
▸ Speaking & thought leadership
▸ On-site capture & lead routing
▸ Owned user conferences
▸ Post-show pipeline follow-up
Selected work
We take on a few clients. Here's what happens.
A logistics company that tripled. An AI startup that raised. A local business built from nothing. Different stages, same job: turn marketing into revenue.
Supply Chain · Logistics
3×
Revenue over the partnership
Jarrett Logistics
Marketing partner alongside Jarrett's in-house team across strategy, demand, paid media, content, and events through a stretch where revenue more than tripled. We also helped launch and grow the Midwest's #1 supply chain conference, now in its fourth year.
AI Infrastructure · Startup
$7M+
Venture funding raised
Meibel
Brought in at ground zero to build Meibel's marketing alongside the founding team, from strategy and brand to content and the investor narrative, with direction on the website. Helped land the first customers and a $7M venture round.
Construction · Ground-up
$1M
First-year revenue, from zero
Fence Fanatics
We were the entire marketing and growth team: strategy, website, all the paid media, social, content, even the sales scripts. Working hand in hand with the founder, we took Fence Fanatics from $0 to $1M in its first nine months.
Who we are
Operators who happen to do marketing.
Ironwood works with B2B and technology companies, with our sharpest edge in the unglamorous, high-stakes corners most agencies avoid: supply chain, logistics, and industrial. It's a world generalists don't understand, so they reach for the same playbook they'd use for a coffee brand. We don't.
We come out of these industries. We know the buying cycles, the operators, and the difference between a campaign that looks good and one that moves pipeline. And we pair that judgment with an AI-first way of working that lets a small senior team deliver more, faster, than a roomful of juniors.
01Revenue is the only metric that ends an argument.
02Senior people do the work, not just the pitch.
03AI for speed and scale; judgment stays human.
04We'd rather say no than spread thin.
In their words
Clients keep the receipts.