A supply chain company with the relationships and the technology to serve as a true 4PL, with the 3PL execution capability to back it up. Over a multi-year partnership, we worked alongside Jarrett's in-house team across the full funnel and helped build a flagship event that put the company in front of the whole industry.
Jarrett was a strong operator with a brand that lagged its growth. In a category dominated by giants spending seven figures on marketing, it needed to build awareness, generate demand, and own a place in the industry conversation, without an enterprise-sized budget.
The mandate was easy to say and hard to do: make a mid-market supply chain company feel like the most relevant name in the room.
Jarrett has a capable in-house marketing team, and we worked as an extension of it, setting strategy in a weekly rhythm, taking the lead on the workstreams where an outside partner moves fastest, and amplifying the rest. A centerpiece was the annual user conference, which we helped launch and grow into the Midwest's #1 supply chain conference, now drawing users, sponsors, and prospects, close to 300 of them, into one room each year.
Over the course of the partnership, Jarrett's revenue more than tripled, while the conference grew into a fixture on the industry calendar. Marketing was one part of a larger growth story, but it gave Jarrett a presence, and a pipeline engine, that punched well above its spend.
Ironwood has been a true extension of our marketing team. They bring senior strategy and then execute it, from our demand campaigns to the annual user conference we’ve built up together. Having a partner who knows our industry and just gets things done has been invaluable.
Jacquie · Senior Marketing Manager, Jarrett Logistics
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