Aging Transportation Company Reinvents Itself
Founded in 1999, Transportation Insight quickly became an industry leader for their ability to process paper bills of lading at low cost and provide cost-savings analysis for their clients.
Issue
Software solutions began to automate much of the manual processes and cost-savings methods supplied by Transportation Insight. As such, they needed to change their culture, their sales processes, and the product offering.
Diagnostics
Ironwood Agency concluded that it would be necessary to do the following:
- Rebranding
- Retraining
- Repositioning
Solutions
The quickest path to success for Transportation Insight was to acquire a resellers license of an industry leading Transportation Management Solution (TMS). After the acquisition was complete, Ironwood Agency provided the sales team with scripts, presentations, brochures, and training to support positioning the new offering in the market.
Results
Despite a lagging economy, Transportations Insight’s revenue began to immediately accelerate. Today, they are ranked in the Top 10 3PLs in the nation.
