From the edge of Bankruptcy to Waiting List of Raving Fans
Established in the 1950s, the Montessori Episcopal School was a mainstay for education that often had a long waiting list of people seeking early childhood education.
Issue
While they were initially a first-mover in the space, competition had been slowly increasing in the geography year after year. Finally, when the economy slumped, MES saw a dip in their registration that threatened their existence.
Diagnostics
MES had failed to keep with the times in terms of marketing as follows:
- Keyword Advertising
- Referral Marketing
- Media Relations
Solutions
Ironwood Agency built a complete marketing plan for MES which included new website, Google Ads, Brochures. They also provided scripts for sales and strategies across Yelp, Social, and traditional media outlets.
Results
Since engaging with IA, MES has received many awards and experienced tremendous growth. They were able to raise tuition rates and maintain a waiting list of prospective students. Overall, their preeminence in the market has been restored.
